30-Year Personal Injury Firm
Personal injury is the highest-stakes search category in legal — the queries are time-sensitive (a prospect post-incident, often within 24 to 72 hours of the event), the conversion value is the largest in the legal vertical, and the answer engines are the new directory layer. ChatGPT, Claude, and Perplexity now answer 'best motorcycle accident attorney Savannah' with named firms and case-history snippets. The firms cited are not always the most experienced — they are the ones whose case histories and FAQ structures the engines can extract. A 30-year firm with no `LegalCaseOrCourt` markup and no FAQ schema loses to a 4-year firm that deployed both. The audit closes that gap.
A long-established PI firm in Savannah with an unusually good technical chassis for its segment: LegalService, Organization, and Person schema already in place, AI crawlers unblocked, fast site, clean titles. Thirty years of bench depth. Top-of-segment reputation (80+ reviews at 4.9 stars). A firm that should have been owning the answer-engine share of voice in its market but wasn't.
- Content layer stopped in late 2020. Eight COVID-era blog posts. Nothing in the five years since. For a YMYL vertical, a five-year silence reads as firm-activity-low.
- Zero FAQPage schema across 24 practice-area pages — the single most-cited schema type in the AI answer engines right now. PI practice pages are exactly where FAQ schema lives naturally ('statute of limitations on wrongful-death in Chatham County' etc.). None of it marked up.
- No Review / AggregateRating schema despite 80+ reviews at 4.9 stars — the schema that produces the star-rating rich result in Google SERPs.
- No case-results hub. Thirty years of verdict history, zero structured case-result data. Prospects searching 'large settlements motorcycle Savannah' were being answered by Martindale, Justia, and competitors — not by the firm that actually had the case history.
- After-hours intake was a business-hours contact form. PI inquiries cluster 6pm–11pm weekdays and all-hours weekends (the post-ER-discharge and immediate-post-incident windows). The form sat until Monday morning while competitors auto-responded.
We asked ChatGPT 4o, Perplexity, and Google AI Overview: 'Best personal injury lawyer in Savannah, Georgia for motorcycle accidents.' Across all three engines the firm appeared in the sourcing but never as the cited authority. The cited authorities were two specific competitor firms plus a Super Lawyers directory listing — each had produced content the engines could quote.
A 21-day engagement: FAQ schema on all 24 practice pages + case-results hub with LegalCaseOrCourt markup + Review/AggregateRating schema + a 24/7 structured intake agent (qualifying questions, case-type triage, after-hours-specific routing — not legal advice, explicitly not malpractice-adjacent). Underlying thirty-year expertise was already there; the engagement converted it into something the answer engines could cite.
A 14-page audit with the AI-engine test results as evidence, eight schema deployments ranked by intake impact, and a specific intake-automation flow designed around the three actual inquiry-arrival moments in PI.
The named JSON-LD types deployed in the engagement. Each one is the layer the answer engines extract before they read the prose — pick one that's missing on your own site and you have your first sprint.
LegalService— already deployed at firm level — extended with per-practice-area `serviceType` (motor vehicle, premises, wrongful death, workers' comp, medical malpractice)Person— already deployed — extended with verified Avvo, Super Lawyers, and state bar `sameAs` linksFAQPage— deployed across all 24 practice-area pages with statute-of-limitations, jurisdictional, and procedural FAQ — the highest-leverage schema gap in the dossierLegalCaseOrCourt— case-results hub with structured verdict and settlement data — what the engines cite when answering 'large settlements [type] [county]' queriesReview + AggregateRating— 80+ verified reviews at 4.9 stars exposed via structured data with platform attributionService / Offer— no-fee-unless-we-win contingency model marked up explicitly with `priceSpecification`Organization— root anchor with verified `sameAs` to Georgia State Bar, Super Lawyers, Avvo, JustiaBreadcrumbList— site hierarchy across the practice-area tree
Six engines, the same query set, the same time window. We record what gets cited verbatim — which engine, which firm, which quote. The output is the evidence behind every finding in the audit dossier.
- · ChatGPT 4o
- · Claude Sonnet
- · Perplexity AI
- · Google AI Overview
- · Microsoft Copilot
- · Grok
- “best personal injury lawyer in Savannah, Georgia for motorcycle accidents”
- “wrongful death attorney Chatham County GA”
- “best PI lawyer Georgia”
- “Savannah injury law firm 30 years experience”
- “motorcycle accident attorney Savannah”
- “settlement amounts truck accident Georgia”
- “after-hours personal injury attorney Savannah”
Want the methodology behind every claim above? Here are the source pages.
Every audit follows the same shape; the diagnosis is what changes. See the methodology in the sample audit deliverables, or compare verticals across all four shipped case studies.