FIELD NOTES
FROM THE
RESEARCH BRAIN.
Operator-grade notes on AI — sourced from our research corpus, refreshed on a standing monitoring schedule, written to be useful the same day you read them.
The 14-day AI sprint: a better model than transformation theatre
Six-month 'AI transformation' engagements optimize for the appearance of progress. Fourteen-day sprints optimize for shipped artifacts. Here's what changes when you commit to the shorter cadence — and why most agencies still won't.
The four failure modes of AI agents in production
Hallucinated tool calls, scope creep at runtime, cost runaway, audit-trail loss. Each one has a boundary condition. Each one has a specific mitigation. Here's the operator's read on what actually breaks when an agent ships.
The AI indexing window: why 2026–2027 matters for B2B brands
Foundation models freeze training data at periodic intervals. Whoever gets cited inside the 2026–2027 window owns the canonical answer to category questions for the next three to five years. Here's the mechanism and what to do about it.
How B2B SaaS companies lose revenue in AI search
Pipeline contribution × AI-traffic share × citation rate equals the share of pipeline now intermediated by ChatGPT, Claude, and Perplexity. Here's the math, with the numbers operators most often miss.
GEO vs SEO: same inputs, different outputs
The deeper companion to the answer page. Two disciplines, the same content surface, two completely different scoring functions. Here's how the same site can rank #1 on Google and never get cited by ChatGPT — and what to do about it.
India's emerging AI stack vs the EU AI Act: what operators need to reconcile
Two regulatory regimes with different scopes, different obligations, and different timelines. India's MeitY framework and the EU AI Act both apply to operators with cross-border deployments. Here's the comparative read for the operator who has to ship under both.
Why your website is invisible to ChatGPT even if Google can see it
Five specific technical reasons a Google-indexed site fails the GPTBot crawl. None of them are obvious. All of them are fixable in under a sprint.
Why most AI consultants sell tools instead of decisions
Tools-first consulting is rebranded systems-integration work — the only product is the install. Decisions-first consulting requires saying no to the demo. Here's why most agencies pick the install, and what changes when you don't.
The EU AI Act's GPAI rules are in force. Your procurement timeline just moved.
The General-Purpose AI obligations under the EU AI Act took effect on 2 August 2025. Most operators still haven't traced the contractual consequences through their AI stack. Here's the practical read-out.
The agentic governance stack: what Apollo and Leibo tell us about deploying AI agents
Two research programs — Apollo Research's scheming evaluations and Joel Leibo's multi-agent social-simulation work — are the most useful frameworks we've found for reasoning about safe agent deployment. Here's the operator's read.
India's AI regulatory stack: DPDP, RBI FREE-AI, IRDAI, and SEBI — what operators need to know
India doesn't have a single AI law. It has a patchwork — DPDP as the data-protection base, RBI's FREE-AI framework for financial services, IRDAI for insurance, and SEBI guidance for markets. Here's the one-page map.