Why isn't there a price list?
Because an honest price depends on your number, and your number comes out of the Diagnostic. A build that moves a large annual figure is worth more than one that moves a small one, and pricing it as a flat menu item would either overcharge the small case or undercharge the large one. Instead the formula is printed here and the anchor is agreed with you out loud, so the price is something you can work out yourself. Not a figure we reveal on a call.